MY PLEDGE TO YOU
Listing your home (likely one of your largest assets) is something I take very seriously. Although we will sign a listing agreement outlining many of the listing terms, I want you to feel confident in your decision for me to represent you and your property. This Pledge of Service outlines what you can expect from me as your representative:
HOME PREPARATIONI will assist you in making a plan to prepare your home for sale and will help coordinate vendors. |
STAGINGWhen warranted, I will bring in my staging consultant to assess each room in your home and make recommendations in order to allow your home to appeal to the widest range of buyers. |
PHOTOGRAPHYMy professional photographer will take dozens of photos of your property and the top 40 will be included on the MLS listing. When warranted, I will also utilize drone photography. |
SIGNAGEI will place a yard sign with open house riders in your yard and directional signs will be installed on local corners as warranted. |
FLYERSFlyers will be available at the yard sign for passing-by buyers to take with them. |
HOME BOOKI will supply a binder of home information which will include school, neighborhood, amenities, boundary, and tax information. |
SPECIAL FEATURE CARDSThese will be placed throughout the home to highlight your home’s special features, especially those not obvious to potential buyers. |
JUST LISTED CARDSThese will be created and distributed to at least 100 neighbors or move-up buyers. |
ONLINE MARKETINGYour property will be listed on dozens of home search websites including NWMLS, Zillow, Redfin, REALTOR.com, and more. |
OPEN HOUSEI will hold an open house the weekend that your home comes on the market. If your home is on the market the week following the open house, I will make an open house plan for your property if warranted. |
BROKERS OPENI will hold a special open house for brokers the week your home comes on the market if warranted. |
FEEDBACKI will follow up with each broker who shows your property to get feedback. |
WEEKLY UPDATEI will provide you with a weekly report which includes: Showings, Sign Calls, Feedback, Past Advertising, Website Traffic, Favorites, Interested Parties, and the marketing plan for the upcoming week. |
MULTIPLE OFFERSIf your home receives multiple offers, I will create a spreadsheet so it is easy to compare the high points of the different offers. I will color-code this document so you can see the variables that are positive and things I am concerned about. |
NEGOTIATIONThere are several times negotiation may be needed in the contract to closing process—from negotiating the initial offer, inspection repairs, and dealing with possible low appraisals. I will negotiate on your behalf and work with you on creative solutions that keep the transaction moving forward. |
INSPECTION COORDINATIONWhether you decide to allow pre-inspections or will allow inspections after the offer, I will coordinate with the selling agent and make sure these happen at an agreeable time. |
APPRAISAL COORDINATIONI will supply the appraiser with information about your home and recent sales in the neighborhood that support the contract price. |
SELLING AGENT COLLABORATIONIt is in your best interest for the property to close and therefore, I will work collaboratively with the agent representing the buyers to solve any problems that arise. |
TITLE REPORT REVIEWWe will open title before listing which will identify any challenges with ownership and any liens that need to be cleared up. I will work with you to make sure title is clear. |
ESCROW COORDINATIONI will coordinate all deadlines and signing times with escrow and keep you informed. |
LENDER COORDINATIONIn the event the buyer for your property is getting a mortgage, I will make sure the buyer is pre-approved and is a strong loan candidate by communicating with the lender. I will also make sure the buyer is following through on their obligations by getting the lender everything they need to keep the loan approval process moving forward. |